Product Marketing Director, Health Care and Benefits Administration

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Introduction

At Gallagher, we assist clients in confronting risk with assurance, as we hold the conviction that safeguarded businesses are empowered to expand, lead, and innovate. You will be supported by our digital ecosystem: a client-focused collection of consulting tools that simplify meeting your clients on their preferred terms. Advanced data and analytics providing a thorough perspective on the risk landscape are readily accessible. In this environment, you are not solely enhancing clients' risk profiles; you are cultivating trust. You will encounter a culture rooted in collaboration, steered by ethics, and propelled by a mutual dedication to acting responsibly. We appreciate inquisitiveness, welcome novel concepts, and enable you to assume control of your career while generating a significant influence on the enterprises we serve. If you are prepared to contribute your distinct viewpoint to a setting where your efforts genuinely matter, consider Gallagher.

Overview

DIRECTOR OF PRODUCT MARKETING, HEALTH CARE AND BENEFITS ADMINISTRATION

RPA San Diego functions as a third-party administration, consulting, and strategic management division for collectively bargained benefit plans, pooled purchasing arrangements, and trusts. Our goal is to provide superior, cost-effective, and obtainable healthcare to our members.

Position Summary

The Director of Product Marketing is a leadership role that blends people management with hands-on contribution, tasked with guiding and executing product marketing for designated client healthcare and benefits administration products and offerings. This position fills an existing Director role and is intended for a leader capable of converting strategy into implementation while actively participating alongside the team. This role oversees a cross-functional marketing unit, which includes a Digital Marketing and Communications Specialist and a Copywriter, and is responsible for guaranteeing that product messaging, campaigns, and content are clear, precise, compliant, and consistent with our clients’ mission and brand. A vital element of this position is internal education and synchronization. The Director of Product Marketing ensures that cross-functional teams have a solid grasp of product positioning, value propositions, and intended applications. Through organized education, documentation, and continuous reinforcement, this role helps teams communicate about benefits and offerings in a consistent and confident manner. The Director of Product Marketing specializes in converting intricate healthcare and benefits concepts into compelling, human-focused messaging that facilitates informed decision-making by employers, districts, unions, and members. This role operates within a defined scope of responsibility, working with senior marketing leadership on strategy while managing execution, launches, enablement, and performance enhancement for assigned products and initiatives.

How You Will Make an Impact

List of Essential Duties

Key Director of Product Marketing core objectives and duties include the following:

Core Objectives

• Enhance product marketing execution across our client healthcare and benefits offerings
• Guarantee consistent, compliant, and audience-appropriate positioning and messaging
• Improve internal comprehension and adoption of product positioning across teams
• Guide digital marketing and content execution to support product strategy
• Develop and mentor a high-performing, cross-functional marketing team
• Improve marketing effectiveness through insight, measurement, and iteration

Product Positioning, Messaging, and Go-to-Market Efforts

• Execute product positioning and messaging for assigned healthcare and benefits administration offerings
• Translate complex healthcare, benefits, and regulatory concepts into clear, human-focused value propositions
• Lead strategic development and execution of go-to-market plans for products, enhancements, and initiatives
• Coordinate product launches across digital, content, and external touchpoints
• Ensure consistency, clarity, and compliance across all product-related messaging and storytelling

Internal Education, Enablement, and Cross-Functional Alignment

• Ensure cross-functional teams clearly understand product positioning, value propositions, and intended use cases
• Develop and deliver practical internal education, including positioning summaries, frameworks, and reference materials
• Lead internal walkthroughs and refreshers as products evolve or new initiatives launch
• Reinforce consistent product messaging with Sales, Client Services, Product, and Marketing teams
• Identify and address gaps or inconsistencies in how products are described internally

People Leadership and Performance Optimization

• Lead and develop a small cross-disciplinary team currently consisting of a Digital Marketing and Communications Specialist and a Copywriter
• Act as a player-coach, contributing directly to messaging, launch execution, and campaign development
• Guide digital marketing execution to ensure effective deployment across owned, earned, and internal channels
• Collaborate cross-functionally to support aligned execution and decision-making
• Track and assess marketing performance, using data and feedback to improve effectiveness and ROI
• Other duties as assigned

About You

Qualifications

Education, Training, and Experience

• Six to eight years of product marketing experience, with direct experience in healthcare or benefits administration required
• Prior people leadership experience, including managing digital marketers and/or writers
• Demonstrated success guiding product marketing execution through digital and content teams
• Experience collaborating cross-functionally with Product, Business Development, Client and Member Services, and Marketing teams
• Strong written and verbal communication skills; comfortable presenting to internal stakeholders
• Analytical mindset with the ability to evaluate and improve marketing performance
• Proficiency in Microsoft Office and project management tools, such as Project and Basecamp
• Experience with CRM and collaboration platforms like Salesforce and Microsoft Teams
• Familiarity with marketing automation and analytics tools, including Marketo, Pardot, and Google Analytics

Leadership Traits for Success

• Fluency in healthcare and benefits administration environments
• Ability to lead cross-disciplinary teams with clarity and empathy
• Strong attention to detail and commitment to accuracy and compliance
• Collaborative mindset with the ability to influence without authority
• Comfort balancing hands-on execution with leadership responsibilities

Desired

• Excellent organizational skills, with the ability to work under pressure and solve problems
• Strong critical thinking and problem-solving skills, with the ability to build strong business partner relationships
• A strong understanding of how to assess campaign performance to make data-informed decisions and recommendations

Compensation and Benefits

We offer a competitive and comprehensive compensation package. The base salary range represents the anticipated low end and high end of the range for this position. The actual compensation will be influenced by a wide range of factors including, but not limited to, previous experience, education, pay market or geography, complexity or scope, specialized skill set, lines of business or practice area, supply and demand, and scheduled hours. In addition to a competitive salary, great teams, and exciting career opportunities, we also offer a wide range of benefits. Below are the minimum core benefits you will receive, which may improve depending on your job level: medical, dental, and vision plans starting from day one; life and accident insurance; 401(K) and Roth options; tax-advantaged accounts such as HSA and FSA; educational expense reimbursement; paid parental leave. Other benefits include: digital mental health services through Talkspace; flexible work hours, with availability varying by office and job function; training programs; the Gallagher Thrive program, which elevates your health through challenges, workshops, and digital fitness programs for your overall wellbeing; a charitable matching gift program; and more. The benefits summary above applies to full-time positions. If you are not applying for a full-time position, details about benefits will be provided during the selection process.

We Value Inclusion and Diversity

Click Here to review our U.S. Eligibility Requirements. Inclusion and diversity is a core part of our business and is embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work. Gallagher embraces our employees’ diverse identities, experiences, and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest. Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors, or customers based on race, color, religion, creed, gender, including pregnancy status, sexual orientation, gender identity, which includes transgender and other gender non-conforming individuals, gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected by applicable federal, state, or local laws. Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.

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